Development

Our development experience reaches back more than a decade. Our expertise in college textbooks spans various fields as well as professional publications. Over the years we have worked on a number of market-leading texts, developing both first-edition texts and helping existing texts gain market share. Integra values long-term author and publisher relationships and works hard to retain them. We can work with your team to find the best solution to your development needs.

• Assess manuscript, author, publisher, and/or market needs with your team
• Analyze competitors in terms of pedagogy, organization, length and provide targeted revision plan
• Look at previous editions in a new light
• Create brief, essential, or international editions
• Create derivative eBook products
• Author management / training on development and production processes
• Provide targeted research to update pedagogy and in-text examples
• Collaborate with your team on the review process (questionnaires, focus groups)
• Provide analysis of reviewer comments to authors
• Attend focus groups with publisher’s editorial staff
• Evaluate sample chapters re: writing, style, level, organization, and pedagogy