Content development

Big data is not a fad for publishers anymore

Publishers today are beginning to understand that Big Data is not a fad. They have started leveraging it in their business to stay ahead of the curve and to be competitive, more so when dealing with authors, agents, and retailers. Now with clear data about an author’s success rate and detailed understanding of his/her strengths in a particular genre, acquisition of new titles has become smarter. Not just this, publishers now have a say with retailers on the placement of books on the shelves based on data compared to how retailers were calling the shots until a few years ago. Social [...]

Big data is not a fad for publishers anymore 2018-11-02T10:52:55+00:00