Why Publishers Need to Move to Cloud ASAP?

Cloud computing had widespread adoption in the late 2011. Cloud storage applications, cloud-infrastructure, mobile apps, and other services flourished in a short period of time.

It’s 2016, and cloud computing is yet to become as mainstream as anticipated. Non-IT industries such as media and publishing companies are still wary of cloud technology.

Each company has its own list of contracts, data and requirements to keep up with the market. Data and variables increase in parallel with the increasing consumer reach for each print. Conventional system has become detrimental; thus publishers must move to cloud for efficiency. Some of the big names in publishing have moved to the cloud. Today, these companies offer cloud-based services to its enterprise users.



What Makes Cloud Computing Different?

Ease of Managing the Publishing Workflow

When a team has to collaborate on a single project from multiple locations, things can’t be more challenging, more so for managing the Publishing workflow with multiple stakeholders.

This is where cloud technology shines! Cloud-based tools enable individual member to be on the same page from multiple locations. Changes are updated seamlessly. Individual team members can work in their own time zone. Popular image processor and word processor software from Adobe® and Microsoft® now offer cloud collaboration features.

Cloud technology not only makes publishing workflow easier but also faster and efficient.


Cost-cutting is the most common driving factor for the companies to move to the cloud, but, not the most essential one. Cloud solution is typically cheaper than on-premise infrastructure for numerous reasons.

  • Big cloud-service companies are well funded.
  • They are able to provide more computing power at low cost.
  • Cloud services are based on “pay-what-you-use” model. Businesses don’t have to pay for resources they don’t use.

Scalability, Control, and Flexibility

On-premise infrastructure system cannot accommodate a high level of scalability, control, and flexibility. During peak traffic, such as special issues, and holiday seasons, publishers need more computing resources to serve high traffic. Most companies fail because they don’t upgrade their infrastructure proactively.

  • With cloud services, publishing companies need not prepare or set up on-premise infrastructure beforehand.
  • This enables businesses to get immediate resource availability and dismissed as needed.
  • Avail control to grant access and authentication and manage credentials across multiple parameters.
  • Draw insights from data and information from a single solution.
  • Give employees the flexibility to access corporate data from their mobile devices.
  • Create dynamic IT environments to make rapid changes in business.
  • Adapt and deliver efficiently whenever and wherever needed.


It’s not new that digital data is vulnerable to the wit of unstoppable hackers and trespassers. Both businesses and users are compromised frequently. Hence, business infrastructure must be equipped with sophisticated security systems.

With on-premise system, publishers will need to install highest level of security system as well as hire skilled professionals to monitor activity. Or, they could take processes to the cloud and take advantage of the latest security technology immediately. Thanks to the specialized technicians and large-scale investment, cloud services are able to provide high level of security on every aspect of business processes.

Cloud technology in the publishing industry is of paramount importance in 2016. Widespread adoption of cloud computing by publishers is imminent.

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