If the content is bread that fills the need for knowledge or entertainment, the design is the secret sauce that provides a holistic experience to an audience. A design process endeavors to provide a “unified whole” of both content and context in an immersive environment. The design is just not about aesthetics. It plays a vital functional role in connecting with a user, engaging them, and delivering the message in an impactful way.
All these hold true in book publishing, as not only do the thousands of books vie for a consumer’s attention, but also a well-represented content is of huge value to both readers and publishers. Specifically, in education publishing – ELT, PreK-12, and Higher Ed – design plays a critical role in creatively delivering knowledge to a learner in an engaging environment within the pages of the book.