Since the publication of the first book and journal, for a few centuries, the print product has been the only form of content experience for generations of consumers in the academic and the general audience. That was until the advent of the internet. Computing technologies and mobility devices have disrupted both content production and content consumption – affecting both the ends of the business.
Once considered an arduous task, intervention of technology has today brought about a sea change in how a book or a journal is produced. Today, highly capable pagination systems with an XML or an HTML base are transforming content production for publishers, thereby facilitating multi-channel delivery capabilities. Traditional print-based content products have transformed into an interactive environment in their digital avatar.
Today’s technological advancements provide publishers with an opportunity to develop optimal workflows to shorten their production cycles and output multiple product formats for their target consumers at the same time.