Accessibility of content delivered through digital media – – be it for facilitating learning, information dissemination for entertainment or business needs and digital interaction – – has become a huge imperative in providing inclusive content. Gartner (2013), reports that people with disabilities (PWD) are an underserved market segment with approximately 1 billion people worldwide. Organizations across industries and sectors today place a high emphasis on creating inclusive experiences for audiences of all abilities, as today’s population are increasingly choosing digital touchpoints as their primary means of interaction.
As the digital economy now connects businesses and their respective customers across continents and users of all types of abilities, inclusive content is a sure way to reach every potential user.
Offering accessible content will not only improve audience reach but will also build a brand’s value in addition to compliance with legal requirements as of various countries.