Apps are everywhere. From ordering coffee to paying utility bills to buying airline tickets and hailing cabs, apps have impacted many aspects of our lives – for the better. There are mobile apps for communication, education, cooking, social media, shopping, business, navigation, banking and more. Increasingly, organizations worldwide across various verticals interact with their internal and external stakeholders through apps for communication, collaboration, services, information and even delivering personalized learning experiences.
As we continue to witness an ever-increasing access to mobile and hand-held devices, globally, it is only natural that app usage will continue to increase. While this is an opportunity for organizations to push mobile applications as a primary touch point for their stakeholders to interact with, the ever-evolving technology landscape of competing technologies and multiple form factors, coupled with increasing expectations on enhanced experiences, provides boundless opportunities for coming up with innovative ways of developing effective apps.