The growth of media consumption has been tremendous over the years, so much so that majority of the traffic on the internet or social channels is now audio/video- based content. The multiplying increase of in audio and video is manifest in every segment of society, be it for business, entertainment, education, and or more.
Educational institutions and corporates globally are using videos as part of their learning initiatives. Audio/Video, as part of digital learning modules, are delivered on learning platforms, intranet, YouTube, and on Apps, engaging learners and helping retain information better. Complex topics can be explained better through videos because they simplify the explanation by visually showing how something works, and are better understood.
The ever-changing tech landscape necessitates media content producers to always keep up with new technologies and formats, channels, devices, and Apps on which they need to serve content where their consumers access them. Doesn’t a better media experience lead to better engagement!