In a globalized world, being multi-lingual is an important forward-looking strategy to stay competitive. You face competition from local companies and others who have invested in localizing to the language and preferences of the target audience. Whether it is for introducing your product to new markets or increasing market penetration, presenting your product or service in the local language is a necessity.
According to Entrepreneur.com, about 70% of internet users are not native English speakers. Thus, expanding beyond borders has presented a challenge to marketers of products, services, education content, web apps, mobile apps. Your content needs to speak the local language of the market it is intended for. Whatever be your product or industry, selling on foreign shores makes it essential to get your translation and localization spot on, so as to communicate effectively to your local audience.
Investing in professional translation and localization of your products or services will guarantee you larger returns and give your company the competitive advantage.