Globally, publishers and corporate organizations have realized that improving user experience and user interface (UX/UI) in digital content has a deep impact on the way content is used. People today are increasingly becoming digital and everything from paying bills to shopping to learning and entertainment has moved online. A good UX/UI design creates an immersive user experience as it coherently and logically integrates the physical and digital interactions of men, machines, and processes ultimately leading to better adoption, productivity, and innovation.
Design, functionalities and interactive elements of a digital product not only deliver excellent user experiences but also add tremendous economic value to any organization. A well-reasoned and executed UX and UI play a critical role in user acquisition as well as user retention. An investment in cohesive and impactful UX and UI design brings about a high level of engagement delivers measurable commercial value to the content producer.