Blogs

Blogs2018-12-06T10:22:41+00:00

XR in Learning

Do a quick Google search with the key words extended reality (AR/VR) and learning and development, and you will see an overwhelming number of articles promising a gazillion possibilities. Taken at face value this might lead to a superficial conclusion, but the fact that there’s so much potential in this area is indeed interesting and sparks further discussion. Barely three years ago, the sweeping phenomenon known as Pokémon Go had everyone raving about the power of augmented reality (AR).  In mere weeks it had become a global phenomenon, with millions of active users taking to it quite naturally. So what does this tell us? Novel possibilities within the realm [...]

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10 Signs You Need a Freelancer Management System for your Business

In a business world that is by and large becoming global in character and form, remote working seems to have picked up quite some steam, and with good reason. With freelancing on the rise, organizations today are keen on getting cross-functional teams to work on contract-based projects to tap the potential of specific talents and skill sets optimally. However, considering the haphazard nature of freelancing, it’s crucial for organizations to systematize the onboarding, collaboration, and payment systems. By implementing a comprehensive freelancer management system, one can get a lot of tasks on track and streamline complex processes efficiently. So what are the pain points that point to the likelihood [...]

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Integra awarded Most Innovative Digital Content Solutions Firm 2018 at Acquisition International’s Global Excellence Awards

Setting the stage for success Integra is happy, proud, and abuzz with enthusiasm on receiving the most Innovative Digital Content Solutions Firm 2018 by the Acquisition International Global Excellence Awards. Rightfully conferred with the accolade  CEO Sriram Subramanya speaks about the promising journey Integra has undertaken and the innovation-driven foresight it has gained over the years. Here are some of the highlights from his interview with the magazine. Creating new benchmarks with content and technology solutions Having been in the digital publishing space for a while now, Integra has been at the forefront of innovation by helping publishers adopt complete digital transformation with a well-equipped approach, driven by research and [...]

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DOES NLP MEAN BUSINESS IN THE DIGITAL PUBLISHING SPACE?

Publishing has witnessed some very interesting and disruptive transformation over the years. In today’s digital landscape, the publishing industry is fast moving from a book-based product model to a services-based business model. Moreover, technological advancements have brought with them multitudes of opportunities and possibilities in learning and publishing. Technological advancement isn’t complete without bringing in the term Artificial intelligence (AI). Before we continue, let us quickly break AI down for you: AI helps in building systems that can carry out intelligent tasks. Machine Learning (ML) and Natural Language Processing (NLP) are the two subsets of AI. While ML helps in building systems that can learn from experience, NLP helps in [...]

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The benefits of XML-First workflow in Digital Publishing

Picture this: A publishing house receives manuscripts as word files from authors, editors, subject matter experts, and other contributors. They are then typeset on InDesign to make interactive PDFs as end-deliverables. What does such a process flow typically indicate? A print-first production that is prolonged and less dynamic in nature. In this context, what can a markup language do? Provide a streamlined approach that considers several aspects of the publishing process in the digital environment. XML markup is not new. The first version (1.0) existed in 1998 and was developed by the SGML Editorial Review Board. At that point in time, the primary deal was to enable Internet usability, along [...]

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Handling Multiple Contributors—Successful Editorial Management.

With digital taking the world by storm, you’d be living under a rock if you still believe that publishing remains unaffected by the digital wave. Be it publishing huge volumes of academic research, journals, a voluminous book, or whitepapers or regular blogs that steer content marketing efforts in B2B and B2C environments, the digital bug has bitten quite strongly and how! Publishing in the digital environment brings a unique set of characteristics to the entire publishing process and calls for a more structured approach to editorial management. People no longer see publishing as a linear, straightforward process akin to factory line production. Back in the day, an editor handling a [...]

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